F3NDESIGN

Google Analytics | Metrics and a better Marketing Strategy

admin — Tue, 06 Mar 2012 20:37:29 +0000

More than selecting random metrics on Google analytics, I think that it is important to ask some questions before getting started. After understanding how metrics are so significant to the website, I think it is better to start with a profound understanding of the problem you would like to solve, this would be a good way to focus on the macro insight first.

Focusing on the Macro insight, it is easier than analysis, and it’s much easier than having all the things together without knowing what to do. To measure the success of my website it is important to ask some questions first and then pick up some metrics.

How many visitors are coming to my website? to answer this, I just need to understand the difference between Visits and my Unique Visits. This two metrics will answer me this question and it would be a good start to know what should I do with all this visitors that are interested in my product.

Where are Visitors coming from? here it is important to take a look at two reports, the referring URLs and the keywords. Referring URLs will help to understand which sites are sending me traffic and which are not. This is a good way to understand what you are doing (direct marketing, other campaigns, affiliates and so on) and what you are not doing. On the other hand, Keywords will help me to look for non branded words.

What do I want Visitors to do on the website?, Do I want them to spend more time? a good way to measure that, is by taking a look to my bounce rate, if my bounce rate is low, lets say 20 to 30 percent it is a fair rate for the website, it means that the visitors found what they were looking for and the average time spent in the website should be higher.

What are visitors actually doing? In this case I think it is important to know what pages my visitors are viewing. Some times the home page is not the most important place you’ll like that visitors spend most of the time, maybe products or the online store will give you better results in profits. Taking a look to which links do visitors are linking will give me a broad idea of my product and website.

Metrics are my horse of Troy when we talk about marketing tools, they should give me the base to start competing with others and what should I do in my next marketing move, should I go mobile? Should I use a video to promote the website or use direct marketing? Etc. Anything you try, Google analytics will give you a result, and the most important thing is to understand how the metrics work so I can implement the results in a better marketing strategy.

How to use XML with HTML sample

admin — Sun, 23 Jan 2011 20:17:24 +0000

For a long time I tried to understand how to use XML into HTML and I couldn’t find anything simple to integrate in my projects. So I decided to make this sample of a “daily news” where you can edit an HTML using XML. Enjoy!

“Download Sample”

f3ndesign is proud to anounce the new Enerlat’s website

admin — Tue, 08 Jun 2010 05:04:33 +0000

After a big effort from Enerlat to create their new website, the project finally ended up as a master piece!

WWW.ENERLAT.NET
“Follow” Enerlat on twitter.
“Follow” Enerlat on Facebook.

F3NDESIGN Flickr “Beaver Creek”

admin — Mon, 28 Dec 2009 05:11:33 +0000

Websites that provide icons

admin — Sun, 13 Dec 2009 15:00:27 +0000

Need icons for your new website or web application, at the best price there is (free!)? Try one of the following sets:

Oscar Wilde Quote

admin — Sun, 13 Dec 2009 06:48:29 +0000

“Everything popular is wrong.”

- Oscar Wilde

Color Tool – Color Scheme Designer

admin — Sat, 12 Dec 2009 06:16:54 +0000

This is another website like Adobe Kuler that will help you in the color schemes for your design. A brand new interface, as well as the engine. Rapidly increased precision and color space conversions, better preview, enhanced scheme creation system, unique scheme IDs and permanent URL of the scheme.

http://colorschemedesigner.com/

How to create a favicon.ico?

admin — Wed, 09 Dec 2009 15:00:51 +0000

What Is a favicon?
It’s the little icon beside your site’s name in the favorites list, before the URL in the address bar, as a bookmarked website on the desktop, in the “Links” bar and on the windows taskbar.

How to create a Favicon?
Creating a favicon is very simple! just create your image in any program like protoshop, illustrator or fireworks, and go to this website.

http://www.favicon.cc/

Upload your image, and export the favicon.ico to your computer and upload it to your site, just remember to give the right path when you write the folowing link between your head tags.

Internet Explorer has a slightly different format.

Additionally the following is also acceptable:

if you have any question, just write me.

F3NDESIGN New Flickr Pictures

admin — Tue, 08 Dec 2009 04:51:17 +0000

Cascading Style Sheets – Wikipedia Definition

admin — Tue, 08 Dec 2009 03:07:07 +0000

Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation semantics (that is, the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL.

http://en.wikipedia.org/wiki/Cascading_Style_Sheets